Online gambling and addiction: why it’s harder to stop

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Respondents suggested that multiple definitions in legislation and regulation would cause confusion and technical challenges for the categorisation of games, as well as potentially unintentionally capturing games outside of scope of the limit. Some respondents called for regular reviews of the description to future-proof its relevance to new online gambling products. To ensure the statutory instrument introducing the maximum stake limit is fully effective, we need to ensure a common understanding and also ensure the chosen definitions capture all intended products without driving unintended consequences. The data also showed that very few people stake at high levels for most of their slots gambling.

Government activity

We have considered feedback from respondents, including the concerns raised by operators in relation to the proposed description of ‘online slots’ where the proposed wording extended the definition established by the Gambling Commission in 2021. Many of these respondents considered that the proposed description was unclear or open to loopholes and may result in inconsistent application of the stake limit, but did not give specific examples of how it might be circumvented. A few respondents suggested that independent and accredited test houses should be responsible for classifying games rather than operators who may subjectively interpret whether a game meets the slots definition or not. ‘Maximum stake per spin’ means the maximum amount a player can pay or risk per spin or game cycle. While stakeholders broadly recognise online slot-type products as a distinct class of remote casino game and have an intuitive understanding of the key terminology such as stake and game cycle, these terms are not all defined in legislation.

Future improvements in voice control, gesture tracking, and app integration may pave the way for more engaging and responsive gaming experiences. These games require constant input, which is not optimal using a TV remote. However, table games and poker may be less suitable due to their interactive nature. Live dealer games also translate well to a big screen.

All online play is account-based, and recent years have seen significant strides in the development of harm detection algorithms which monitor every aspect of a customer’s gambling to spot signs of risk and trigger interventions without human input. Moreover, it takes consideration of the structural differences between land-based in-person gambling and online play. We think that a £5 maximum stake for adults aged 25 and over will help to reduce harm because of the constraint on a player’s ability to place very large stakes quickly. Some respondents called for additional measures not in scope of the consultation, including further action on advertising and game design.

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These games typically include online slots, table games such as blackjack and roulette, and live dealer casino games streamed in real time. An online casino is a digital platform where players can access casino games. A few respondents highlighted the need for appropriate monitoring and evaluation of stake limits for online slots games and called for further evidence in this area. We have committed to introducing a maximum stake limit for online slots games to minimise the risk of runaway or rapid losses which can contribute significantly to gambling-related harm. Many of the 16,000 call for evidence respondents addressed this issue, and specifically supported the introduction of a maximum stake limit for online slots games. As set out in the white paper and the July 2023 consultation, there is strong evidence of product-driven risk from online slots games, which is likely to be exacerbated by the ability for operators to offer theoretically limitless stakes.

This figure is lower than that shown in the table above because some respondents selected £2 (Option 1) but explained in the free text response that they were in favour of a limit below £2. Having worked with the Gambling Commission, we are confident that these games can adequately be captured by the Gambling Commission’s existing definition, although this is ultimately subject to due legal process on interpretation. We welcome stakeholders’ general support for the descriptions proposed in the consultation. Further, since March 2020, the Gambling Commission has been collecting and publishing detailed information from online gambling operators.

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Question 2 of the section ‘Online protections – players and products’ specifically asked for evidence for or against the imposition of greater controls on online product design, including stake, speed, and prize limits or pre-release testing. This consultation relates to online slots games provided and/or advertised to customers in Great Britain, by operators who are consequently required to hold the appropriate licence from the Gambling Commission. Amp up your online casino, drive player engagement, and increase retention with BetConstruct’s Last Battle loyalty system. Not only do we strive to offer the best online casino experience possible in terms of entertainment, but we have a focus on safety and fairness. This is especially important when it comes to any sort of offer, such as a welcome bonus or ones that may be periodically awarded by the online casino once you’re a member.

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The player is always in control, never letting the game dictate their actions. This player typically sets a limit before they start. There is a particular kind of casino player who doesn’t have hours to spare.

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It is about reading the rhythm of the game and adjusting accordingly. If the game goes quiet, they revert to the original bet size. After a few spins, they notice the game is paying out small amounts regularly.

The majority of these respondents had selected the same general limit in the previous question. While online gambling, particularly via smartphone, is by far the most accessible form of gambling, it does afford meaningful protections which cannot easily be replicated offline. We believe that a £5 limit will achieve the government’s stated objectives in a proportionate way, with a lower risk of unintended consequences such as displacement to the illegal online market. In deciding which option to pursue, we have been led by the best available evidence and guided by the overarching objectives of the Gambling Act 2005 Review of ensuring an equitable approach to the regulation of online and land-based gambling. 24 of the 96 responses to this question were from gambling industry representatives, and nearly all argued for a £10 limit to ‘strike a balance’ between protection and freedom. Many of those in support of a £2 limit (Option 1) felt that it was the option most likely to reduce average losses or to help minimise the risk of runaway losses and therefore have a significant effect in reducing gambling-related harm.

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There are also multiple live blackjack variants that include extra features and rules to add new dimensions to the games, often making them more dynamic and fast-paced than traditional blackjack tables. Winnings are determined by the game being played, the likelihood of a win and the amount of money that’s been staked during the round. If the player wins the round they’ll get their stake back, plus their winnings. This is how much the player is willing to gamble for each round of the sites not on gamstop game, whether that be the spin of a slot game or a round of blackjack. The TV can act as a supplementary device for immersive visuals and social gameplay.

During the course of the Gambling Act Review and the specific consultation on online slots, government ministers and officials have continued to engage extensively with a range of stakeholders through roundtables, workshops and technical discussions on the proposals. There are no statutory limits on in-person betting or other gambling products such as table games in land-based casinos. BetConstruct offers a diverse portfolio of casino games, developed in-house and integrated from top-tier providers. A full range of promotional incentives — free spins, deposit bonuses, and no-deposit offers to attract and re-engage players. We offer many features that promote responsible gambling, and our players are always in complete control.

The primary difference is at staking levels over £10, which take up a lower proportion of overall stakes for young adults aged 18 to 24 than those 25 and over. Stakes over £5 comprised 0.06% of all spins and stakes over £20 comprised just 0.02% of all spins. To inform the consultation and consultation stage impact assessment, DCMS formally requested data from leading operators.

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This staking data was included in the consultation to assist respondents in forming their own views. Given the number of respondents to the call for evidence, we have continued to consider their views where relevant to the current consultation. The call for evidence asked 45 questions across the full range of gambling regulation, including online protections, advertising, consumer redress, and land-based gambling. The ‘summary of consultation responses’ including the figures and percentages in each section reflect only the respondents who engaged with each specific question, rather than the overall respondent body. Respondents ranged from industry stakeholders engaged across various stages of the gambling supply chain, stakeholders from charities and campaign groups, other interested organisations such as parliamentary groups and individual members of the public. Following this transition period, if operators are unable to develop solutions to adequately distinguish between customers who are 25 and over and those who are under 25, the expectation is that they will not be able to offer any customers stakes exceeding £2 per spin.

Industry respondents suggested £10 online is proportionate to the £5 maximum in casinos due to the additional account-based monitoring available to online consumers. In deciding the level at which the stake limit is set, the government is seeking to reduce the risk of harmful runaway losses with minimal unintended consequences. Following stakeholder support, we intend to proceed with the proposed descriptions of ‘maximum stake’ and ‘spin/ game cycle’ as set out in the consultation.

We are grateful for the time and effort stakeholders committed to help inform and strengthen our policy position. Industry data submitted in response to the consultation highlighted that 38% of people stake over £2 at least once a year, and 20% over £5, but our new data suggests very few of these people stake at higher levels routinely. Following publication of the consultation document, we received further information from operators on how staking patterns vary for young adults aged 18 to 24 and the frequency at which all adults stake over a certain level.

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